Babette Bensoussan

Babette Bensoussan is the Managing Director of The MindShifts Group, which specialises in competitive intelligence, strategic planning and strategic marketing projects in the Australasian region.

Since 1990, Babette has undertaken a number of major studies and consulted to Australian and Global Fortune 500 companies in the areas of strategic business and marketing, competitive intelligence and strategic analysis.

Babette was a Founder and Vice President of the Society of Competitive Intelligence Professionals in Australia (SCIPAust) and was awarded a Fellow of SCIP in the USA in 1996. She was recipient of the 2006 SCIP Meritorious Award – the highest award in the field.

Babette has taught Competitive Intelligence in the undergraduate business and MBA programs at Bond University and at the Sydney Graduate School of Management. She is the co-author of the number one best selling Competitive Intelligence book in the world, Strategic and Competitive Analysis and her second book on the subject is due for release in March 2007, published by Wharton School Publishing.