Adam Jacoby

Adam Jacoby is the General Manager of Mettle Media and has worked at Mettle Group since October 2005. In this role Adam specialises in leadership, culture and innovative commercial development for the professional sports market.

Prior to working with Mettle Group, Adam was the CEO and founding partner of IMS Sports, the world’s leading action sport athlete representation and commercial rights firm, now the action sports arm of global sports giant Octagon.

Adam’s achievements include being the youngest University lecturer in Australia, when in 1996 he was appointed as a senior lecturer of Corporate Recreation at Victoria University of Technology, at age 21, being a member of the Steering Committee for the redevelopment of the Australian Gallery of Sport and Olympic Museum, a founding partner of Lifelounge.com (specialist youth portal and consultancy).

Adam currently holds positions on the advisory board of Premium Brands Group and is the Chairman of Get a Life (corporate wellbeing organisation) and has presented as a guest speaker at numerous sports related conferences throughout the world.

In November 2001, Adam was recognised as a semi finalist in the Young Australian of the Year Awards.