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Post-Convention Seminar 5
Building Client Relationships
The goal of this workshop is to give you, as a participant, the opportunity to reflect on your role in the emotional 'duet' played out between professional advice-giver and the client.
David Maister will conduct this workshop entirely by discussion rather than as a series of formal presentations.
The program will be broad in scope, in order to address the variety of issues faced. A major theme will be the importance of developing a sustained, trusted client relation akin to a romance rather than a 'one-night stand'.
The agenda will include the following topics:
- Earning Your Clients Trust
- Identifying What Your Clients Want
- Maximising 'Word of Mouth' Referrals
- Strengthening Relationships with Key Accounts
- Effective Marketing Activities - Selection, Organisation, Assessment
- Making Good Hiring Decisions
- Generating New Enquiries and Competing for New Clients