Concurrent B4

Making the Efficient More Effective – by Defining Project Success in Terms of Business Outcomes

Projects provide a means of implementing organisational strategy. However, project success is often focused on efficiency rather than effectiveness.

Using a public sector case study, this presentation will describe how managers can make projects more effective by defining project scope and success criteria in terms of project outcomes, benefits and outputs.

This approach aligns with Drucker’s five practices for effective executives by supporting more effective project management; providing a results orientated, rather than a task-orientated approach, helping stakeholders to identify, prioritise and define expected project outcomes and maintain a common focus; using prioritisation to focus on the areas where superior performance will produce the best results; and, ensuring that project outcomes, benefits and outputs align with strategic outcomes, benefits and outputs.

Presenter: Kersti Nogeste

Dr Kersti Nogeste AFAIM, Principal Consultant with Project Expertise Pty Ltd, is a program and project management consultant with experience managing complex programs and projects in both Australia and North America, particularly in information technology, the utilities and public sector. Kersti’s most recent assignments include the program management of a company acquisition and integration.

Kersti's doctoral level research developed the Outcome Profile^TM template which helps project stakeholders to define project scope and success criteria in terms of expected tangible and intangible project outcomes, their associated benefits and outputs.

Kersti, an experienced presenter both in Australia and internationally, is the author of a number of journal articles, a certified Project Management Professional, a board member of a regional hospital and a senior member of the American Society for Quality.